"Sony Make In-Game Ad Deal Official"
Kotaku
Brian Ashcraft - 06/04/08 - Read Article
"IGA Snags Exclusive Rights to EA’s In-Game
PS3 Ads"
Kotaku
Mike Fahey - 06/04/08 - Read Article
"Sony opens to online advertisers, Electronic
Arts confirms Rupture acquisition and more" Venture Beat Andrew Ha - 06/04/08 - Read Article
"PS3 to Get In-Game Ads Powered by IGA" PaidContent.org Joseph Weisenthal - 06/04/08 - Read Article
"EA's 'Madden', Other Games Will Get In-Game
Ads On PS3" Silicon Alley Insider Vasanth Sridharan - 06/04/08 - Read Article
"Sony, IGA Bringing In-Game Ads to PS3"
Wired News
Earnest Cavalli - 06/04/08 - Read Article
"Dynamic In-Game Ads Coming to PS3"
CNET
Daniel Terdiman - 06/04/08 - Read Article
"Tapping the river of cash: Sony joins in-game
ad fray"
Ars Technica
Frank Caron - 06/04/08 - Read Article
"Sony Signs Deal with IGA to Provide Dynamic
Ads on PS3"
ClickZ
Enid Burns - 06/04/08 - Read Article
"Around the Web"
Los Angeles Times Blogs
06/04/08 - Read Article
"Sony, IGA Confirm Playstation 3 In-Game Ad
Deal"
Gamasutra
David Jenkins - 06/04/08 - Read Article
"Sony Partners with IGA for Dynamic PS3
In-Game Advertising; IGA Signs Exclusive
PS3 Deal with EA"
Game Daily
James Brightman - 06/04/08 - Read Article
"IGA secures PS3 ads deal with Electronic Arts"
Gamesindustry.biz
Matt Martin - 06/04/08 - Read Article
"IGA Worldwide to adopt TV-style ad business
plan"
Gamesindustry.biz
James Lee - 06/04/08 - Read Article
"PS3 becomes ad platform"
Guardian.co.uk
Keith Stuart - 06/04/08 - Read Article
"IGA lands EA and PS3 ads deals"
Play
Luke Gutteridge - 06/04/08 - Read Article
"IGA Worldwide and EA Sign Deal"
GamersHell.com - 06/04/08 - Read Article
"IGA Worldwide Announces Multi-year Deal
with EA as Exclusive Dynamic In-Game
Advertising Partner for PLAYSTATION 3
Titles"
The Earth Times - 06/04/08 - Read Article
"EA signs deal with IGA Worldwide to deliver
in-game ad spots"
Video Game Media (online)
Joseph Boutilier - 06/04/08 - Read Article
"Playing The Bonus Round"
Omma Magazine
Justin Townsend - 05/06/08 - Read Article
"In-Game Advertising: Brands at Play" DailyGame.net, 04/10/08 - Read Article
"IGA: Predicting the Future of In-Game
Advertising"
DailyGame.net, 04/10/08 - Read Article
"The Ad Game: A Closer Look At In-Game
Advertising" Game Informer, 2/28/08 - Read Article
"Free, Ad-Supported 'Quake Live' Coming" G4TV.com, 2/20/08 - Read Article
"GDC 2008: Quake Live Announced. A
free-to-play version of the popular shooter". IGN.com, 2/20/08 - Read Article
"Id Software to Run 'Quake' in a Web Browser " PC Magazine, 2/20/08 - Read Article
"IGA Worldwide Partners With id Software
on Forthcoming QUAKE LIVE Title" Yahoo! Finance, 2/20/08 - Read Article
"Gamers Get QUAKE LIVE For Free, IGA
Manages Ads" MediaPost Online Media Daily, 2/20/08 - Read Article
"IGA, Id Partner For Ad-Supported Free Quake Live Game" Gamasutra, 2/20/08 - Read Article
"IGA Worldwide Partners With id Software on
Forthcoming QUAKE LIVE Title" Forbes.com, 2/19/08 - Read Article
"IGA Worldwide Partners With id Software
on Forthcoming QUAKE LIVE Title" PaidContent.org, 2/19/08 - Read Article
"GDC: IGA scoops Quake Live in-game ads deal" GamesIndustry.biz, 2/19/08 - Read Article
"IGA Worldwide Raises Additional Series B
Funds from Translink Capital, Presidio STX
and ITOCHU Corporation" Forbes.com, 1/24/08 - Read Article
"IGA Worldwide Eyes Asian In-Game Ad Market,
Snags More Series B Funding" Media Post Publications, 1/25/08 - Read Article
"Video game advertising network
IGA Worldwide Inc. of New York said
it had extended its previously announced
Series B round of funding by nearly $5 million,
capping it at nearly $30 million total." The Deal.Com, 1/25/08
"In-game advertising company
IGA Worldwide Inc. has added $5 million to
its Series B funding from international
investors, bringing the round's total to
$30 million." DowJones VentureWire, 1/25/08
"IGA Worldwide Raises Additional Series B
Funds from Translink Capital, Presidio STX
and ITOCHU Corporation." Breibart.com, 1/25/08 - Read Article
"In-Game Ad Net IGA Worldwide Gets
$4 Million Add-On To $25 Million Second
Round" paidContent.org, 1/24/08 - Read Article
"Asia Takes Interest In IGA With New
Investments" Gamasutra, 1/24/08 -Read Article "In-Game Ad Network IGA Worldwide Adds
Funds to Second Round" digitalmediawire, 1/25/08 - Read Article
"IGA Worldwide, a New York-based in-game
advertising network, has raised $5 million
in additional Series B funding from Translink
Capital, Presidio STX and ITOCHU Corp." PE Week Wire, 1/25/08
"IGA Worldwide Raises Additional Series B
Funds from Translink Capital, Presidio STX
and ITOCHU Corporation" gamesindustry.biz, 1/24/08 - Read Article
"IGA Worldwide Raises Additional Series B
Funds from Translink Capital, Presidio STX
and ITOCHU Corporation" Private Equity Hub, 1/25/08
"Led by investors Translink Capital,
Presidio STX, LLC and ITOCHU Corporation,
the in-game ads company now has received
roughly $30 million in funding for this round." GameDaily Biz, 1/24/08 - Read Article
"IGA Sets Sights On Asia With New Funding" Next Generation, 1/24/08 - Read Article
"IGA Worldwide Raises Additional Series B
Funds From Translink Capital, Presidio STX
and ITOCHU Corporation" Black Enterprise.com, 1/24/08 - Read Article
"Asia Takes Interest In IGA With New
Investments" Play.tm, 1/24/08
"Ben Sherman has joined a growing number of
marketers who see video games as a promising
new frontier in advertising.” International Herald Tribune, 3/6/06
